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The Paradox of Choice – Leads to getting Stuck.

Too much choice = Getting Stuck


By definition the concept of choice leads to a paradox. It leads to getting stuck. I don’t know about you, but I find this happening to me over and over again in our information overloaded society.

Take my experience from the past couple of days. As I continue to research, write and prepare my Don’t Get Stuck in Your Business modules and podcasts, I take advantage of the wealth of information available on line. All I have to do is type in a keyword or phrase in my Google or Bing search bar and instantly I have an entire universe of knowledge to choose from.

Do I click on the paid google adwords at the top of the page? Perhaps these are the best to start with since these companies value their content so much they are willing to spend money for me to get to it . Or do I go through the organic search starting at the top? Maybe there are real nuggets of information that are hidden on page two or three of the search results, but those companies haven’t figured out how to rank higher on the search results.

What is for sure in my mind is that one of the most interesting and for me useful books on this subject (I go back and read it quite often) is called the Paradox of Choice by Barry Schwartz. I highly recommend this book to everyone.

The Paradox of Choice

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